You can enlarge this video using the full size button

See How The “Risk Reward Calculator (RRC)” Instantly Calculates Your Reward Ratio On Every Trade - So You Know If The Trade Has Enough Reward Potential

Get instant readings on every trade's REWARD potential PLUS determine what your EXACT TRADE SIZE should be so you'll maximize your returns and minimize your risk on EVERY TIME on every trade!

Only $69 With This Special Pre-Release Offer

Yes! I want to get the "Risk Reward Calculator (RRC)" now...

Regularly $498.00 — Now Just $69

Click Here To Get 86% OFF The RRC Calculator

Release Date: Monday, January 22, 2018

Here's Exactly What You Are Receiving
When You Order the
“Risk Reward Calculator (RRC)”


  • New Risk Reward Calculator (RRC) Software for Stocks, ETFs, Commodities, futures (not for Forex)
  • Online Instructions To Implement Risk Control on Every Trade Using The "RRC"
  • Lifetime License For Two PCs
  • Lifetime "Risk Reward Calculator (RRC)" Software Updates
  • Immediately Calculates your Risk Reward & Trade Size
  • Client Support Weekly Webinar

What Is The Risk/Reward Ratio & Why You Need It

Many Traders & Investors use a risk/reward ratio to compare the expected returns of an investment to the amount of risk undertaken to capture these returns. This ratio is calculated mathematically by dividing the amount the trader stands to lose if the price moves in the unexpected direction (the risk) by the amount of profit the trader expects to have made when the position is closed (the reward).

Many traders & investors put way too much emphasis on the win rate and do not understand that a win rate does not tell you anything about the quality of a system or a trader.

You can lose money with an 80% or even with a 90% win rate if your few losers are so big that they wipe out your winners. On the other hand, you can have a profitable system even with a win rate of 50%, 40% or only 30% if you are good at letting winners run and cutting losses short.

It all comes down to your Risk/Reward Ratio!

The risk to reward ratio (RRR, or risk reward ratio) is one of the most important metrics in trading and a trader who understands the RRR can improve their chances of becoming profitable.


The Benefits of Using the "Risk Reward Calculator (RRC)" Software:

  1. Using our software - Easily Calculate your Risk Reward & Trade Size before the trade
  2. Calculates Risk Reward & Maximum Trade Size In Stock Shares, Commodity & Options Contracts
  3. Takes Into Account Margin For Both Stocks & Commodities
  4. You Set The Account Size, Percent Risk, Entry & Exit Prices, Target Price, Commission, Margin, Point value and the "Risk Reward Calculator (RRC)" does the rest
  5. Reduce the "risk of ruin" inherent in poor trade risk management
  6. The best traders adjust their "Trade Size" in relation to their stop-loss risk exposure
  7. The best traders calculate their RISK REWARD on EVERY trade.  And then calculate their risk based on their trading account size
  8. Determine the dollars acceptable to risk for each trade
  9. The best traders know their % risk for each trade
  10. Varying your "Trade Size" determines your trade risk
  11. Versatile software inputs allows you the most flexibility
  12. Calculates the "Cost of Trade"

".... Very nice tool. I can't imagine how anyone trades without using a system like this ... Take care and thanks again for this opportunity."

Sean B. St. Louis, MO

"I've spent considerable time reviewing the materials Bennett have supplied online. Your approach seems cleaner than most I've seen in 20+ years..."

Dr. Fred R.(CFP, PhD, DBA), Dresher, PA USA

Meet Bennett McDowell, Creator Of The
"Risk Reward Calculator (RRC)"
& Founder Of®

Meet Bennett McDowell

Bennett McDowell, Founder of®

Bennett A. McDowell, founder of®, began his financial career on Wall Street and later became a Registered Securities Broker and Financial Advisor for Prudential Securities and Morgan Stanley.  As a financial advisor, Bennett’s niche was Active Trading and Investing for a community of high net worth clients using his own proprietary trading system.  This system later became known as the Applied Reality Trading®, or the ART®, system.  As part of his overall trading approach, Bennett created the ""Risk Reward Calculator (RRC)"" to calculate the RISK REWARD and implement efficient risk control on each trade.

Bennett brought the ART® software to the public in the year 2003.  Today his software is used in over 70 countries around the world by sophisticated hedge fund managers, individual investors and active traders alike. Since the ART® software was released, McDowell has developed many additional software tools that are also being used worldwide.

An expert in technical analysis and complex trading platforms, Bennett speaks at trade shows including the Trader’s Expo and writes articles for many leading trading publications including Technical Analysis of Stocks & Commodities magazine.  Internationally recognized as a leader in trading education, Bennett teaches trading to students worldwide through his company®.

He is honored to present the TradeStation Morning Market Briefing every Wednesday.  In addition,®, Applied Reality Trading® and The Traders Assistant® Record Keeping System have received numerous Stocks & Commodities magazine Readers’ Choice Awards.

McDowell has written three bestselling books published by John Wiley & Sons: The ART® of Trading, A Trader’s Money Management System and Survival Guide for Traders. His new book Elliott Wave Techniques Simplified was released by McGraw Hill in 2016.

"Hey Ben, I wanted to again take some time out to sincerely thank you for all you have done for me (and all of your students) over the last four years."

Keith M.. Waretown, NJ USA

"You are one of the best companies I have ever dealt with. Your products and services are great. God bless you and your family!"

Medhat I. Giza, Egypt

With the “Risk Reward Calculator (RRC)” You're Never Alone Thanks to Our Ongoing Weekly Live Client Support Webinars

Ongoing Weekly Live Training

No matter if you are a total beginner or have years of experience with investing and/or trading, we are here to help make sure the experience is smooth and easy:

Join us weekly for these interactive training webinars. You'll get answers to your questions in real time during each session.Your trading skills will grow faster than ever as we show you how to use your ""Risk Reward Calculator (RRC)"" software.

Acquire the "Risk Reward Calculator (RRC)" Now

Only $69 With This Special Pre-Release Offer

Yes! I want to get the "Risk Reward Calculator (RRC)" now...

Regularly $498.00 — Now Just $69

Click Here To Get 86% OFF The RRC Calculator

Release Date: Monday, January 22, 2018

Experience The
“Risk Reward Calculator (RRC)”
To See How It Can Boost Your Bottom Line

Dear Trader,

I want you to see for yourself how POWERFUL my “Risk Reward Calculator (RRC) can be for you.

I've been writing best-selling books on trading and investing for a long time. And my students love my live seminars. Now, with the "Risk Reward Calculator (RRC)", you easily implement risk control on every trade!

Why do I give you such a great price on my “Risk Reward Calculator (RRC)?

Because that’s exactly how I wanted someone to do it when I was getting started as a trader, but nothing like this existed!

If you’re even a little curious about how risk control works, you need to start with your “Risk Reward Calculator (RRC)" today and whether you're new to trading or an experienced trader, this software will give you new insights and edge up on the old traditional way of thinking about risk control!

We believe in keeping it simple yet effective and like all our software you will learn effective, modern, and practical techniques you can start to use right away!  I look forward to working with you!